Lauren Smith is Senior Vice President, Chief Marketing Officer. Lauren joined the company in December 2024 and leads marketing for Fannie Mae with a priority on integrated marketing strategies underpinned by brand consistency. In her role, Lauren is focused on establishing a vision, developing marketing strategies, and empowering decision-making that is grounded in data and audience insights to deliver break-through, differentiated campaigns that drive business results.
Prior to joining Fannie Mae in 2024, Lauren served as Head of Integrated Marketing at T. Rowe Price, where she led content, brand, digital, events, paid media, creative, operations, analytics, and regulatory compliance for marketing. Lauren also previously held leadership positions at Invesco, Oculus Partners, Merrill Lynch, and BlackRock.
Lauren has a Bachelor of Arts in Political Science and Government from the University of Colorado at Boulder and completed the Strategic Marketing for Competitive Advantage program at the University of Pennsylvania’s Wharton Executive Education.
