Themes 1 and 2 of Fannie Mae’s Own-Rent Analysis include research titled:
Downloads and Related Links
Theme 1: Persistence of the Homeownership Aspiration (PDF)
Theme 2: Housing Choices Throughout the Lifecycle and the Impact of Changing Demographics (PDF)
Own-Rent Analysis Fact Sheet (PDF)
Overview of 2010 Key Findings
The desire for homeownership remains strong, despite housing turmoil.
The decision to rent is driven primarily by financial constraints.
Americans' housing choices impacted by lifestyle and stages of life.
Changing demographic and lifestyle trends may create shifts in housing market over time.
Penn Schoen Berland, in partnership with Oliver Wyman, conducted telephone interviews with 2,041 members of the United States general population plus 1,566 additional respondents from geographic areas of interest. To inform the survey design, focus groups were held in Washington, DC and Phoenix, Arizona during July and August 2010. The telephone interviews were carried out during August and September 2010. In addition to the focus groups and telephone survey, additional research was conducted to evaluate the survey findings comparatively with historical market experience.